Is Losing Weight Really This Easy?
It’s some pitch – lose lots of weight quickly with products you can try out for free. Even better when the products seem to be endorsed by trusted news site and satisfied “reporters” can attest to all the unwanted pounds they’ve dropped.
Those were the kinds of claims behind a recent complaint filed by the FTC and State of Connecticut against Boris Mizhen and his companies, who allegedly used fake news websites to promote weight loss products. Featuring stories like "Acai Berry Diet Exposed: Miracle Diet or Scam?," the sites often displayed the logos of major news sources like CNN, MSNBC, and Fox News,” and featured fake reporters claiming to have lost lots of weight quickly without any special diet or real exercise. Many people who followed the links and signed up for a free trial, rather than paying a small shipping handling fee, ended up paying $79.99 for the trial, and for recurring monthly shipments of products that were hard to cancel,” the FTC alleged.
If you’re interested in losing weight, the truth is:
- Claims that you can eat all you want and still lose weight effortlessly just aren't true. Weight loss products that make claims like "lose 25 pounds in four weeks" are not only false, but impossible to achieve. To lose weight — and keep it off — you have to eat fewer calories and increase your activity. Read Weighing the Evidence in Diet Ads for more.
- As a rule, legitimate news organizations do not endorse products. Read THIS JUST IN: Fake News Sites Promote Bogus Weight Loss Benefits of Acai Berry Supplements for more.
- What starts as a free trial — or for a very low cost — might end up costing you real money. Some companies use free trials to sign you up for more products — sometimes lots of products — which can cost you lots of money as they bill you every month until you cancel. Read "Free Trials" Aren't Always Free for more.