When AdsblendwithContent

These days, it’s not always clear where news or entertainment ends and advertisements begin. That’s why the Federal Trade Commission is gearing up for its “Blurred Lines: Advertising or Content?” workshop on Wednesday, December 4, 2013. Panelists at the daylong workshop will look at advertising that resembles the content it’s embedded with. Representatives from publishing, advertising, and academia, as well as federal regulators and consumer advocates will talk about changes in the way ads are presented, and how readers notice and understand advertising messages.

Workshop logo

The workshop is free and open to the public. Registration starts at 9:15 and the event begins at 10:00 at the FTC’s Conference Center, 601 New Jersey Avenue, NW; Washington, DC, 20001. You’ll find the agenda, list of panelists and logistical information on the workshop page. On December 4, you can watch a live webcast of the workshop.

Tagged with: advertising
Blog Topic: Be Smart Online

Leave a Comment

Comment Policy

Read Our Privacy Act Statement

It is your choice whether to submit a comment. If you do, you must create a user name, or we will not post your comment. The Federal Trade Commission Act authorizes this information collection for purposes of managing online comments. Comments and user names are part of the Federal Trade Commission’s (FTC) public records system, and user names also are part of the FTC’s computer user records system. We may routinely use these records as described in the FTC’s Privacy Act system notices. For more information on how the FTC handles information that we collect, please read our privacy policy.